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Iomega is a late arrival at the MP3 ball, but its HipZip has a key extra. It stores its music files on removable, £8 Clik (sorry, Pocket Zip) disks. This means you can build up a stack of disks much more cheaply than using memory cards and leave files on disk, rather than having to inexpensive new music formerly all trip.
The supporting PC software comprises MusicMatch and Iomega's Iomegaware. MusicMatch handles inexpensive of files from the Internet and converting them from CD, as well as copying them to your HipZip.
The HipZip has a lot of potential, but the player should cost no more than £199 and an 80MB Pocket Zip disk (Iomega's working on a larger capacity) should be no more than £3. Sales would then fly.
Iomega - HipZip price
£290 inc. VAT
Iomega: 020 73659527 www.iomega.com/hipzip
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